Cultural awareness is the keystone of communication and it regards the ability of becoming aware of our cultural values, beliefs and perceptions.
How do we see the world? Why do react in that particular way?
Cultural awareness becomes essential when we have to interact with people form other cultures.
People see, interpret and evaluate things in different manner. What is considered an appropriate behavior in one culture is frequently inappropriate in another one (e.g. a straight look into your face is regarded as disrespectful in Japan).
Our consultants will guide you in the process of discovering the best approach in business interactions with people from various cultures.
